On September 24, 2022, via its official social media accounts, The Lifeline, SNAMS’ official student publication, released its new logo and mission statement under the leadership of its all-female core group led by Arianne Chellie D. Flores, a level 2 student nurse and the publication’s editor-in-chief. From the infamous phoenix’s eye, the Lifeline’s logo has transformed into a phoenix’s silhouette while retaining its iconic electrocardiogram lines. The mission statement was also restated into, “Care for the people. Dare for the truth”, symbolizing the stronger commitment of the student publication to serve the people through seeking for and upholding the truth. 

In an interview with Flores, the EIC said, “the new tagline was an idea I thought of, and I proposed to the staff. It was inspired by what we, future healthcare professionals, do best: caring for the people. As a student journalist also, we dare for the truth. We uphold the truth, and we take courage to seek and fight for it. So, in a way, the new tagline captured the main elements of our identity in Lifeline which is journalism and healthcare.” She also shared her feelings about leading the rebranding of the Lifeline, “I am very honored to be part of the team or the batch that gave Lifeline its new identity while still holding onto the values and commitment that those who came before me had started. It was a plan that I really wanted to do when I started and I am very happy because we have talented student journalists on board who really executed the idea, the vision of the Lifeline.” Flores also assured the SNAMS community that the Lifeline will continue to stay true to its mission and she shared that the publication has still a lot of contents and plans in store. She calls for everyone’s support in such plans which she said is all in the name of service to the community.

Mellisa Mikaela G. Miclat, The Lifeline’s creative director, also shared her experience in rebranding the Lifeline. “It was a big responsibility so I was nervous if we could actually pull it off and give justice to what The Lifeline stands for. It took a lot of drafts and revisions, and during that period, the anxiety level for whether we could live up to the expectations was really high. Nonetheless, it was a great experience, and I'm deeply honored for the opportunity to contribute to rebuilding The Lifeline's identity”, Miclat said. The new logo of the Lifeline was the creative director’s brainchild. She explained, “I wanted the identity of the SNAMS community, symbolized by a phoenix, to be highlighted along with the purpose of the publication. That is what I kept in mind during the creation of the new logo.” Miclat also wanted to share the credit to the staffers and to the Lifeline’s advisers for their help, suggestions and guidance in the first major project executed by this year’s editorial board.